You may have heard that the housing market begins to heat up and take off during the spring months, but winter is also a great time to sell! We often overlook this time of year as a prime time to put your home on the market, but with a lack of inventory this season, the holidays may be the perfect opportunity to make your Atlanta house stand out.
So what can you do to sell your home quickly and easily during this holiday season? Let’s see how you can make your home warm and inviting to buyers during the most wonderful time of the year.
- Holiday Staging
- Taking Professional Photos
- Light Your Atlanta Home
- Use Santa’s Point of View
- Curb Appeal
- Make Your Property Safety
- Price to Sell
Holiday Staging
The obvious question to ask is, “Should I put up holiday decorations even though I am trying to sell my house?” The answer is a definite “YES!” Though many of us have probably accrued a vast collection of decorations over our lifetimes, this time, you should decorate for the appeal of your buyers. Use your best decorations as holiday accents, making sure to not to draw attention away from the best features of your home.
You should avoid putting up large Christmas trees which will block your home’s beautiful architecture from view. It’s also best if you don’t fill your home to the brim with nutcrackers, snow globes, or large decorations. Accentuate the features, don’t bury them. Try putting up a wreath or two on your windows!
Taking Professional Photos
The best thing you can do to market your Atlanta home to potential buyers is to have professional photos taken. According to research, professional photos can help sell your home for top-dollar faster. When you take your photos, make sure you take them before you start decorating for the holiday season.
Light Up Your Atlanta Home
To accentuate the coziness of your home during the winter season, you also want to make it brighter! Since winter is the darkest time of the year, you’ll want to turn on all your lights so the inside of your home will be at its brightest. Change any burnt-out lightbulbs and fix any broken switches that will help with consistent lighting through your inside spaces. And if you have a fireplace, light it so you can further enhance the cozy ambiance you just can’t get during other seasons!
Use Santa’s Point of View
If your home has acreage or a view, it may be a good idea to use aerial photography to show potential buyers the full picture of what your property has to offer! Sometimes these qualities can’t be shown through traditional photography, so using Santa’s point of view can really help sell your home.
Curb Appeal
Even though your lawn may not look as great in the cold as it would during warmer seasons, don’t let it take away from your house’s beauty! Curb appeal should be a top priority when selling in the winter. Picking weeds and removing dead sticks are a good place to start, but it can also be helpful to have pictures of your home in the summer sun will also help buyers see the beauty of your home.
Make Your Property Safe
While the temperature plunges, houses get coated in a layer of snow, ice, and icicles, which can all lead to an unsafe environment for buyers to walk through. Before someone gets hurt and your home gives a bad first impression, clear all your pathways of snow and ice. If you are expecting a snowstorm, look into hiring a professional to clear your property.
Price to Sell
When you hire a real estate agent, the first thing they’ll help you with is working out what price you should expect to sell your home for based on comparable neighborhood home sales. Here is a tip you can use to make your home’s price more appealing and attract more potential buyers.
Price your home below other homes in the neighborhood to drive more traffic to your property. However, if your home comes with special features that similar homes don’t, like a pool, more land, a larger driveway, etc. your marketing should aggressively reflect those additions.
Pricing is your first marketing strategy and that is why it’s important to be educated on pricing in the market before starting the process of selling your home.
The Bottom Line
We understand the hesitation to keep your home on the market as the days shorten, the weather grows grim, and the busy holiday season rapidly approaches. But taking your Atlanta home off the market will cause you to miss out on the biggest opportunity for selling your home. If you position yourself correctly, you will reap the benefits!
If you need help navigating the fall and winter markets, look no further than EmpowerHome Team! We know the market and can help you get your home sold fast and for top dollar this Holiday Season. Don’t wait until Spring when you will get less money for your home—act today and get Top Dollar!
We sell our listings faster and, on average, for $10,600 more than when you work with another agent. We do this by leveraging our database of OVER 14,466 qualified buyers in our Buyers in Waiting Program!
Did you know that only 48% of Atlanta homes that went on the market last year sold the first time with the first agent they hired? Most sellers last year had to call a 2nd or 3rd agent to get the job done, or even worse, not sell at all. The agent you hire the first time matters! EmpowerHome Team sells 98% of our listings the first time, so when you hire us, your home is more likely to SELL FAST & for TOP DOLLAR! To find out what we can do for you, Call or Text us at 404-301-3303!
Your Home Sold for 100% of the Asking Price or We Will Pay You the Difference!* Click HERE for more details.
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