It’s a common misconception that the winter is a bad time to sell your home in Charleston. In fact, there are many benefits to selling your home during the holiday season! This often overlooked time of year offers a unique opportunity for you to make your home stand out to potential buyers, especially with the lack of inventory this season.
So if you’re looking to sell your home this winter, here are some steps you can take to make sure you sell quickly and easily during the most wonderful time of the year.
- Staging Your Charleston Home For the Holidays
- Using Professional Photos
- Brighten Up Your Charleston Home
- Selling From Santa’s View
- Enhancing Your Curb Appeal
- Strategic Pricing
Staging Your Charleston Home For the Holidays
You may be wondering if you should decorate your Charleston home for the holidays even though you’re trying to sell. The answer is a resounding “YES!” You probably have a specific way you like to arrange your holiday decorations, but this time, you should decorate in a way that will make your home look warm and cozy to buyers. You’ll want to strategically place your decorations so they don’t distract from your home’s best features.
Our advice is to avoid large Christmas trees, and to resist the urge to over-decorate. Whatever decorations you decide to put up should complement your home and draw attention to the beautiful parts of your home!
Using Professional Photos
Research has shown that having professional photos of your home is the best thing you can do when marketing your home to buyers. They can help you make your home stand out to potential buyers and get it sold faster. Make sure you take your photos before you put up your holiday decorations, though!
Brighten Up Your Charleston Home
If you want to make your home look cozier to buyers, you’ll want to make it brighter! Winter is the darkest time of the year, so you should turn on all your lights and get the inside of your home to be its brightest. That means that now’s the time to change out any burnt light bulbs and fix the broken switches you’ve been putting off. The goal here is to have consistent lighting throughout your living space. If you have a fireplace, light it up so you can create an even cozier ambiance—the kind you can’t get during warmer seasons!
Selling From Santa’s View
For homes with a lot of land, aerial photography may help with showing potential buyers the full picture of what your Charleston home has to offer! It can be difficult to show off certain features with traditional photography, so using Santa’s point of view can really communicate those features to buyers.
Enhancing Your Curb Appeal
Curb appeal should be one of your top priorities when selling your home. Your lawn may not look as great in the cold as it would during spring & summer, but you shouldn’t let it take away from your house’s beauty! A good place to start would be to pick up any sticks or pull any weeds you find on your lawn, and it may also help to have pictures of your home in the summer if you want your buyers to see how lovely your home will look when the ice thaws.
Strategic Pricing
Anytime you hire a real estate agent, they will most likely help you find a price for your home that is comparable with other homes in your neighborhood. Here are some easy tricks you can use to attract buyers and make your home stand out from the crowd.
Price your home below other homes in the neighborhood to drive more traffic to your property. However, if your home comes with special features that similar homes don’t, like a pool, more land, a larger driveway, etc. your marketing should aggressively reflect those additions.
Pricing is your first marketing strategy and that is why it’s important to be educated on pricing in the market before starting the process of selling your home.
The Bottom Line
We understand the hesitation to keep your home on the market as the days shorten, the weather grows grim, and the busy holiday season rapidly approaches. But taking your home off the market will cause you to miss out on the BIGGEST opportunity for selling your home in Charleston. If you position yourself correctly, you WILL reap the benefits!
If you need help navigating the fall and winter markets, look no further than EmpowerHome Team! We know the market and can help you get your home SOLD FAST and for TOP DOLLAR this Holiday Season. Don’t wait until Spring when you will get less money for your home—act today and get top dollar!
We sell our listings 3 times faster and, on average, for $30,500 more than when you work with another agent. We do this by leveraging our database of OVER 14,466 qualified buyers in our Buyers in Waiting Program!
Did you know that only 48% of homes that went on the market last year sold the first time with the first agent they hired? Most sellers last year had to call a 2nd or 3rd agent to get the job done, or even worse, not sell at all. The agent you hire the first time matters! EmpowerHome Team sells 98% of our listings the first time, so when you hire us, your home is more likely to sell fast & for top dollar! To find out what we can do for you, Call or Text us at 854-458-7449!
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