You may have heard that winter is not the best time to sell your home in Charlotte, but that’s simply not true! The holiday season provides so many opportunities that you just can’t get during the warmer months, and with the lack of inventory this season, your house is sure to stand out!
So here are some tips that will help you sell your home faster and for top dollar during the most wonderful time of the year!
- Increase Your Curb Appeal
- Take Professional Photos
- Make Your Charlotte Home Brighter
- Holiday Staging For Your Charlotte Home
- Selling From Santa’s View
- Pricing Strategically
- Make Your Home Safer
Increase Your Curb Appeal
One of your top priorities when selling your Charlotte home should absolutely be curb appeal. Even though your lawn may not look as great in the cold as it does during the summer, you shouldn’t let it take away from your house’s beauty! For starters, you should pick up any sticks you find on your lawn and pull out any weeds. If you want buyers to see what your home will look like once the temperature starts warming up, you should have pictures of your home in the summer to show them!
Take Professional Photos
The research doesn’t lie! Having professional photos of your home is the best thing you can do to catch your buyer’s eye. In fact, photos of your home may be the first thing potential buyers will see, so you want to make sure you do them right! Hire a professional photographer to capture the beauty of your home, and make sure you take your photos BEFORE you put up your holiday decorations.
Make Your Charlotte Home Brighter
To make your house truly shine, the simplest solution is to turn on the lights! Winter is the darkest time of the year, so you should have your lights on to get the inside of your Charlotte home to be consistently lit throughout. That means that now’s the time to change out any burnt light bulbs and fix the broken switches you’ve been putting off. If you have a fireplace, light it up so you can make your living space even cozier!
Holiday Staging For Your Charlotte Home
A common question we often get is: “Should I decorate my home for the holidays even when I’m trying to sell?” The answer is actually “YES!” You may already have a way you like to decorate for the holidays, but this year, you should decorate your home in a way that will appeal to potential buyers. You’ll want to place your decorations carefully so they enhance—don’t distract from—your home’s best features.
Our best advice for holiday decorations is to be careful not to over-decorate with nutcrackers, snowglobes, etc. You should also avoid using large Christmas trees. Whatever you do, the decorations you put up should subtly complement your home and draw attention to the things buyers will love!
Selling From Santa’s View
For properties with a lot of outdoor space, aerial photography may help show potential buyers the full scope of your home’s features! It can be difficult to show off certain parts of your property with traditional home photography, so utilizing Santa’s point of view can really help show buyers everything your home has to offer.
Pricing Strategically
Whenever you hire a real estate agent, they should help you work out a price for your Charlotte home based on what other homes in the area are selling for. To make your home’s price more appealing, here are some easy tricks you can use to attract buyers and help your house stand out to potential buyers.
Price your home below other homes in the neighborhood to drive more traffic to your property. However, if your home comes with special features that similar homes don’t, like a pool, more land, a larger driveway, etc. your marketing should aggressively reflect those additions.
Pricing is your first marketing strategy and that is why it’s important to be educated on pricing in the market before starting the process of selling your home.
Make Your Charlotte Home Safer
When temperatures start dropping, houses get covered in snow and ice, creating an unsafe space for buyers to visit while viewing your home. Make sure before anyone visits your home that your driveway and all outdoor pathways are clear of ice. Clear any dangerous icicles from your home, too, and shovel that snow away!
The Bottom Line
We understand the hesitation to keep your home on the market as the days shorten, the weather grows grim, and the busy holiday season rapidly approaches. But taking your home off the market will cause you to miss out on the BIGGEST opportunity for selling your home in Charlotte. If you position yourself correctly, you WILL reap the benefits!
If you need help navigating the fall and winter markets, look no further than EmpowerHome Team! We know the market and can help you get your home SOLD FAST and for TOP DOLLAR this Holiday Season. Don’t wait until Spring when you will get less money for your home—act today and get top dollar!
We sell our listings 3 times faster and, on average, for $31,500 more than when you work with another agent. We do this by leveraging our database of OVER 13,600 qualified buyers in our Buyers in Waiting Program!
Did you know that only 48% of Charlotte homes that went on the market last year sold the first time with the first agent they hired? Most sellers last year had to call a 2nd or 3rd agent to get the job done, or even worse, not sell at all. The agent you hire the first time matters! EmpowerHome Team sells 98% of our listings the first time, so when you hire us, your home is more likely to sell fast & for top dollar! To find out what we can do for you, Call or Text us at 980-294-4523!
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