It’s a common misconception that you should wait until the spring months to sell your home. In fact, winter is a great time to sell in Houston! We often overlook the holidays as a prime time to put your home on the market, but it may be the perfect opportunity to make your house stand out from the crowd, especially with the lack of inventory!
So what can you do to sell your home faster and for top dollar this holiday season? Let’s look at all the ways you can make your Houston home warm and inviting to buyers during the most wonderful time of the year.
- Turning On the Lights
- Staging Your Houston Home For the Holidays
- Taking Professional Photos
- Using Santa’s Point of View
- Enhancing Your Curb Appeal
- Keeping Your Property Safe for Buyers
- Pricing Your Houston Property to Sell
Turning On the Lights!
To enhance the warm and cozy atmosphere of your home during this holiday season, you should turn on the lights and make it brighter! Since winter is the darkest season, you’ll want to change all of your burnt-out bulbs, and fix those broken switches to help you keep consistent light through your home. If your home comes with a fireplace, light it up to further enhance the ambiance your buyers will fall in love with!
Staging Your Houston Home For the Holidays
Our clients often ask us, “Should I decorate for the holidays even though I am trying to sell my home?” The answer is a huge “YES!”
Although many of us already have a way we usually like to decorate our homes, you should be decorating for the appeal of your buyers this time around. Use your best decorations to accentuate your home’s features, trying not to distract your buyer’s attention.
You should avoid putting up giant Christmas trees or filling your home to the brim with winter-themed trinkets like snow globes, nutcrackers, or over-the-top decorations. Enhance your Houston home’s features, don’t bury them!
Taking Professional Photos
Research shows that having professional photos will likely help sell your home faster and for top dollar. Since they’ll be the first thing interested buyers look at, having good photos will be extremely helpful in marketing to buyers and getting them interested in your home. However, you should make sure you take the photos before you do all your holiday decorating.
Using Santa’s Point of View
Aerial photography is a great idea for showing off your home during the holiday season, especially if your home comes with more land or a view. Oftentimes, these qualities cannot be featured if they’re photographed traditionally, so aerial photography can be a really helpful tool.
Enhancing Your Curb Appeal
Even though the cold weather might not make your lawn look as great as it would during the summer, you shouldn’t let that take away from your home’s luster! Curb appeal should always be one of your top focuses while selling, and the winter is no exception. A good starting point would be picking weeds and removing dead sticks from the lawn, but it could also help to have pictures of your home when your yard is blooming! This will also help potential buyers see your Houston home’s beauty for themselves.
Keeping Your Property Safe for Buyers
With the temperature dropping outside, snow, ice, and icicles will soon begin covering our homes. A huge concern for home sellers is making sure they can keep their property safe for buyers to visit. Stay proactive in making your pathways and driveways free of snow and ice, and if you’re expecting a huge snowstorm, you may want to look into hiring a professional to clear your property.
Pricing Your Houston Property to Sell
When you hire a real estate agent, one of the first things they’ll do to help you is work out what price you should expect to sell your home for based on comparable neighborhood home sales. Here are some helpful tips that will make your home’s price more appealing and attract more potential buyers.
Price your home below other homes in the neighborhood to drive more traffic to your property. However, if your home comes with special features that similar homes don’t, like a pool, more land, a larger driveway, etc. your marketing should aggressively reflect those additions.
Pricing is your first marketing strategy and that is why it’s important to be educated on pricing in the market before starting the process of selling your home.
The Bottom Line
We understand the hesitation to keep your Houston home on the market as the days shorten, the weather grows grim, and the busy holiday season rapidly approaches. But taking your home off the market will cause you to miss out on the biggest opportunity for selling your home. If you position yourself correctly, you will reap the benefits!
If you need help navigating the fall and winter markets, look no further than EmpowerHome Team! We know the market and can help you get your home sold fast and for top dollar this Holiday Season. Don’t wait until Spring when you will get less money for your home—act today and get TOP DOLLAR!
We sell our listings 3 times FASTER and, on average, FOR MORE than when you work with another agent. We do this by leveraging our database of OVER 13,600 qualified buyers in our Buyers in Waiting Program!
Did you know that only 48% of homes that went on the market last year sold the first time with the first agent they hired? Most sellers last year had to call a 2nd or 3rd agent to get the job done, or even worse, not sell at all. The agent you hire the first time matters! EmpowerHome Team sells 98% of our listings the first time, so when you hire us, your Houston home is more likely to sell fast & for top dollar! To find out what we can do for you, Call or Text us at 919-444-8363!
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