Every home seller’s dream is to have multiple buyers competing for their home. After all, the more offers you receive, the more money you’re likely to make for your home, and the faster your home will sell. But whereas some realtors simply put your home on the market and hope for the best, some will actually use proven strategies to make the right conditions for a bidding war to start. Today, we will be going over the steps that you and your realtor should take to make a bidding war on your home more likely, creating more demand and getting you more money for your home.

  1. Utilize Multiple Marketing Channels
  2. Strategic Pricing
  3. Make a Good First Impression
  4. Pre-Marketing

Utilize Multiple Marketing Channels

It’s simple math: The more places potential buyers can find your home, the greater the chance you’ll get multiple offers. To ensure you generate the most demand possible for your home, you should make sure you work with a Realtor who will advertise your listing across as many platforms as possible to ensure a large reach.

For instance, when someone lists with our Team, we post ads across more than 1,200 different marketing channels to reach as many potential buyers as possible. Some Realtors may not even do this at all, so it’s important you do your research before you choose to work with someone.

Strategic Pricing

When you hire a real estate agent in Charleston, SC, the first thing they’ll help you with is working out what price you should expect to sell your home for based on comparable neighborhood home sales. Here is a tip you can use to make your home’s price more appealing and attract more potential buyers and offers.

Price your home below other homes in the neighborhood to drive more traffic to your property. However, if your home comes with special features that similar homes don’t, like a pool, more land, a larger driveway, etc. your marketing should aggressively reflect those additions.  

Pricing is your first marketing strategy and that is why it’s important to be educated on pricing in the market before starting the process of selling your home. Remember: Your home’s price is dictated by supply and demand. While no one has the power to change the supply, or competition in the market, you can hire a team that will generate the most demand for your home possible.

Make a Good First Impression

“You never get a second chance to make a first impression.” It’s something we tell all of our clients because it’s one of the most important concepts when it comes to selling homes. If you want more offers in a short amount of time, you should take steps to make your home more appealing to potential buyers.

According to the National Association of Realtors, homes that are staged get sold for 6.9% more money on average than non-staged homes, and they typically sell in half the time. If you can prepare your home and make it stand out to buyers, you’ll be more likely to get multiple competing offers.

You should also consider getting professional photos taken of your home after you stage your home. That way, it will be more eye-catching to potential buyers who come across the listing online. After all, most buyers find homes on the internet, so you want to make sure your photos showcase your home at its best.

Pre-Marketing

So many realtors skip this crucial step in finding buyers for a home. A good realtor will actually begin creating demand for your home before it even goes on the market. This could include creating social media posts, sending your listing to the buyers who are already in their system, and advertising the listing across as many platforms as possible to reach more potential buyers.

When hiring an agent, you should ask what pre-marketing strategies they will use to create demand for your home.

The Bottom Line:

We hope this article makes you more confident about selling your home. If you are considering selling and want to get the most money possible while also selling fast, there is no one better to help you than EmpowerHome Team! With our exclusive database of over 14,466 Buyers in Waiting, we can help you get multiple offers and incite a bidding war for your home, creating more demand and helping you sell for more! Call or text us NOW at 854-800-3100.